Ready to build pedestrian jewelry theme

"Stones" is the name only in 1996, and formally incorporated in 1997, "Stones," the service mark. Hematoxylin Qing travel extensively, it was heard that he was selling jewelry to shake their heads, "We did not even eat there money to buy rice jewelry?" Hematoxylin Qing changed to say that he is an inspiration to sell the stone.

In this way, "Stones" by selling cheap jewelry made rapid development. 1998 New Year's Day, the first store chose Nanjing as a highly symbolic beginning. Hematoxylin Qing jewelry do not pursue the high price of raw material itself, but the pursuit of diverse, full of changes in the exterior design, and it self into a series of products, each style of jewelry made of different materials can be used to achieve different effects . In fact, this is to meet the majority of young people to pursue changes in consumer psychology.

2009 Mineral Park open Stones hematoxylin is another impressive effort of State, where more than 10,000 around the world collecting pieces of ore collections, among them are treasures. "Stones" This name comes from the "Dream of Red Mansions", hematoxylin mineral garden of the Qing Stones opened up a special "Dream" area, including the introduction of the Twelve Beauties of Jinling, and one made of jade to spend so enlarged version of the "psychic gem." "Tourist shopping in the proportion of our daily lives more and more, usually not very many people love to spend money, but will time out Lvyou buy a lot of things. Stones Mineral Park shopping revenue is the ticket now 10 times the income , is also preparing to build the pedestrian theme jewelry, restaurants, cafes, bars, performances ranging. "hematoxylin Qing confidently said.

Business accounts

Encourage franchisees to open more than 100 square meters of shop

Stones of the initial fee is $ 10,000 deposit of $ 20,000. Open boutiques need 20 million of its own assets that, 30 square meters of floor street independent Pu. Stones to encourage franchisees to open 100 square meters of shops, because 1 +1 is always greater than 2, a 50 square meter shop a month to sell 10 million of goods, a 100 square meter shop can sold three to four million of goods. However, two 50 square-meter shop some more expensive than a rent 100 square meters, a 50 square meter shop requires two salesmen, two each, a total of four. A 100 square meters of shop does not need eight sales, the same two groups of three, six on it. Stones unified national price of the product, to the franchisee's purchase price calculated in accordance with pricing 40% for stores that do not sell the product inventory, "Stones" in a certain time, a certain amount of interest within the given Returns.

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Times

No business model to make money once and for all, first came to the continent by hematoxylin Qing's human wave tactics, and now China is like 20 years ago, Taiwan, rising prices, labor costs have been rising. Enterprise development must transition, before the era is an individual business, we all go to groceries to buy things, now full of Shopping-m all, and then later into the era of sightseeing and shopping, travel shopping in everyday life an increasing proportion of .

Competitive differentiation

You can not so naive as to talk with the Chinese intellectual property rights, where there is no "CopyR ight", we all take for granted that "Copy is Right". In the view of consumers, jewelry products are similar, which requires constant innovation, competitive differentiation.