Girls crowded bus just to buy a big buy back those days, fear not broken through

One is not really understand the brand, just look at the price of the owner of a class of chemicals is often money overseas cargo sweeping the middle class there is no money for a class but love the brand, willing to scrimp and save to buy luxury goods of ordinary office workers

Despite the luxury home market of Xi'an brand still small, old and other defects of goods, but could not prevent some people desire psychology. According to reporters learned of the situation, the luxury goods groups in Xi'an are the following categories of people: just look at the price of the northern people, the big boss in southern Shaanxi, local business owners, some civil servants, there is always money to overseas goods sweep goods the middle class, and no money has loved brand, willing to scrimp and save to buy luxury goods of ordinary office workers. Reporter Luo Yang Su

Who will buy

Southern contractors to buy a lavish 6 Armani pants

"I have a nephew, is the well-being of a labor contractor, to Xi'an to buy Armani pants, every time you buy six, they put these are the same as cabbage." Chen is a computer animation designer, graduated from the Xi'an Academy of Fine Arts her because the school is the "design" and therefore, the luxury brand has always been a topic of her circle of life.

Not only that they are luxury consumers, in Chen's life circle, but also throughout the many "affordable" people, "Once, I borrowed a brother's car and saw a pile after pile seat LV purse, are the real thing, with the wholesale, he previously held a mine in Shanxi, love gambling, playing a mahjong are winning or losing tens of thousands of tens of thousands. "

She also told reporters that a mixed magic and acquaintances, to any shopping mall in Xi'an, a brand of several counters to get the price of any of a half of the amount of goods.

Although only do replacement and overseas purchasing second-hand luxury goods, Cao Xue Xian stability of the structure of the local customer base, so he is now Xi'an, the composition of the luxury consumer groups have this understanding.

"Of course there are people who really like the brand, accounting for one third of the population exposed to, of which civil servants more, XX MC, X oil, have spending power, not the same like with others." Cao Xue told reporters, "If you tell them something the whole region is only 3,000, is limited, they will be very happy to buy, thinking about tomorrow, you can wear with other people is not the same."

In addition to these as "different" and consumption of luxury goods, and the remaining two-thirds in, accounting for more than half of all the money they did not know of the northern coal-owners know or like Chen as the Southern Package foreman.

"In my view, to buy luxury goods in Xi'an, the first is the northern coal owners, they may be simply because this is an international brand, you would certainly be good enough, to show off; second boss of the enterprise Their doomed as they will pick this, they think these brands to match with their identity, not to say them to understand that the brand's core; there is a love of people and know they can afford, But not many such people; there is a people who understand, love, but their economic capacity is not enough, they may save money long before they can buy something. "Dong with this division.

Who will buy

Crowded bus just to buy a big buy back those days, the shelf Chanel

Luxury goods consumption in the population, there are still some people can not understand the luxury "admirer", they prefer to live frugally, but also have to start one, get to go out of the "big-name goods."

"Do you remember not long ago in a hot online news? A pair of husband and wife went to Hong Kong to Shanghai to spend 100 million to buy luxury goods, the couple is not particularly wealthy, nor live in Hong Kong five-star, food is also very general, but to buy things but particularly large, particularly expensive. "Dong said, his side, there are such cases.

"I used to practice in Shaanxi, when a provincial newspaper, a girl, bought a LV bag, but it is crowded bus carrying the day, but this often those days. Later, she spent a lot of money to buy a pair of Chanel shoes, but she was put there, almost no wear, because she was afraid to wear dirty broke, so idle for several months, only worn once at a critical time, but she says she is buying time very happy. "

"Psychological satisfaction", Dong-a word used to explain the above phenomenon, but at the same time, he also believes that both Northern coal-owners had a monthly income of million, or elite, both entrepreneurs, factory owners, or to save money, shopping and instant noodles, crowded bus in the luxury "admirer", hidden in their consumer psychology behind consumer behavior is more worthy of attention.