Advanced Custom jewelry designer Amanda Wang (Wang Xin) talked about his jewelry business there is always a not conceal the excitement. Yanguangsishe in her A & E Jewelry Showroom in the studio, who was wearing a pink jacket with a long blue silk scarf designer for journalists one by one in Shanghai shows her design work. Consistent with the idea of ??dressing her, Amanda's gorgeous jewelry design work, a lot of use of special-shaped diamond and colored diamonds have become the personal characteristics.
"Custom fine jewelry there is a specific customer base, so no large-scale publicity." Amanda said her customers are mostly from the party on the understanding of friends, and circle the word of mouth - how she did not even send business cards. Amanda's A & E Jewelry studio set up soon, the studio has just moved to Hong Xu Road, here is a famous expatriate communities in Shanghai, around the house everywhere, clubs everywhere, Amanda and the studio is just across the street, looking Hongqiao Golf Club .
Studied under talented designer Armani
Become an accessories designer, for Amanda, it is simply "fate."
"I'm not a professional background in the study design." Originally specialized in domestic law after graduating from college, Amanda went to Belgium to study, read anthropology master. Chance that, Amanda, a student in Belgium the diamond family and friends, and a matter of course invited friends from China who "to the house to see."
This look of this Shanghai girl almost decided the fate of his life. "This industry is too beautiful, and I ran to her house every day to see how screening workers, cut diamonds. Is so addictive it!" Sidelines for a while, Amanda decided to learn these techniques. It was also during this initial stage, she came to know the diamond cutting process, did not take long to appreciate already.
The real entry is in recognition of the talented accessories designer Armani Fabrizio Falcinelli. Had the opportunity to look back, Amanda puts it down to "a matter of fact this circle is very small." "I was in a party on the understanding of the Fabrizio Falcinelli. Because I was already the industry has a very strong interest, I was able to talk to him. And he was just hoping to find some Chinese elements into the design. Later, I also to his jewelry store in Florence to visit, there's something very beautiful! "
Fabrizio Falcinelli met soon after, Amanda rare blast of their admiration and enthusiasm for the industry to Falcinelli that "study with a teacher." "I said to him, why do not you teach me drawing it. But unexpectedly, he agreed, so he became my teacher of jewelry design. If you carefully compare, in fact, I can find similarities with his style. "
Amanda design work is one of the first ring. "The above is an arched like a snail shell, below is a diamond-inlaid edge, when the design concept is: the outside world very vast, so the outside world is only a vague idea; and our own world before is the most brilliant piece of edge. "ring name is" Self ", has introduced three colors: rose gold, gold, platinum, actually all sold out after launch. Amanda suddenly fledgling greatly encouraged.
Jewelry industry in Europe, "China" is not a pleasant label. Because the producer of the famous knockoff title, never to scoff at the luxury industry. So for Amanda to think like circles in the European luxury goods designer of China recognized the need for tolerance is evident.
But Amanda lives meet the honored, if Fabrizio Falcinelli collar on her jewelry design of roads, then all the way before the line of her arm is a fashion designer Lakis Gavalas, a considerable position in the Greek fashion designer. From 2006-2009, Lakis Gavalas jewelry brand accessories for nearly 90% of Amanda and her team design. Lakis Gavalas had boarded the Greek version of "Vogue" cover photo on the cover of a designer wear my "L"-shaped necklace, also from Amanda's hands.
Magnificent collection of antique jewelry preferences
Almost every jewelry designer has a "collection of addiction", Amanda is no exception. Sum up their own collection of preferences, Amanda is still out of that word - gorgeous. In her jewelry collection to antique jewelry majority.
"I just received an antique necklace of India, has more than 100 years of history. It is handmade 22K gold necklace, will feel very rough at first sight, in the middle wearing small pieces of agate, agate in red, yellow, green, fit together very artistic. because the process is over 100 years ago; color because of age-old and a bit old, but I like to retain its original appearance, polishing it does not intend to. "
Amanda received the necklace is described as "strange experience." Not long ago, Amanda, a friend from India back to their photos taken in India to pass her, which is a photo of this antique necklace. The jewelry designers at a glance to see this necklace, and fell in love with it, and immediately asked if he could buy. "At that time I was reading a book called" discovery of India ", which has a lot on the Ganges, I am very interested. Interestingly, the name of this necklace is also called 'Ganges'."
Collector contact was removed to India, Amanda the answer is "can not be transferred." Originally, this called "Ganges," the necklace was originally used for the local Indian religious rites, its design is also full of religious connotations. But Amanda did not give up, she was always lobbying the collectors, and to ensure that after the purchase of this necklace will not be used for any commercial activity, no hands, and finally move the collector said. "The collector asked me to write a guarantee to ensure that no commercial activities, not hands, was finally transferred to me."
In addition, like India, this collection of handmade vintage jewelry, jewelry designers, as of course, Amanda's collection of "big" figure - Cartier, Montblanc and other brands of antique jewelry collection is all she could object.
"I have a Cartier ring antique director, is participating in an exhibition I encountered. It is the turn of the hyacinth bud shape, set in a 22K gold ring on top of technology is very good. The reason why Antique Dong said, because the original Cartier ring now in a private museum, but I got the ring is also produced by Cartier. "For Amanda, this ring is also her favorite objects. Amanda said some of her personal collection soon and with her personal designs on display in the studio showroom.
There is misunderstanding the concept of domestic jewelry
Each of the pioneers living in a foreign country are unimaginable homesickness, which is alone in Europe, Amanda is no exception. As a native of Shanghai people, Amanda was the most missed as a child, the morning after the grandmother piece of cake and sweet sticky rice rolls. This is why, after nearly a decade in Europe, lived, Amanda decided to return home, despite giving up the cause in a foreign country to give up some of the young designers.
Amanda back to China met a premature jewelry consumers. "To tell the truth just came back very disappointed. A lot of people to talk about diamond origin, such as Belgian cut is generally considered the best. In fact, cutting technology in three grades, the best is Excellent, followed by the Very Good, The final grade is Good, is based on grade points, can not be used to measure the area. is also a Belgian cut out some small workshop process is not good. But the domestic consumers do not know, some of their selection based on business and take into the blind spot. In fact, some domestic brands of jewelry salesman, itself is not professional. "
It is because of this problem found, Amanda studied under jewelry began to appreciate the training. "I do not want a savior, but at least I had the honor to get to know her friends and customers know to buy quality jewelry. I would have to banks, insurance companies, real estate companies in the VIP do some Training. Most do Some diamond investment seminars, and now more and more people are interested in China, but the real jewels meaning that fewer and fewer people, or is misleading. "
In a way, home is truly a fresh start. While it is still every Christmas orders from Europe, and friends are very efforts help, but on the domestic market to adapt to Amanda gradually changed. "Domestic customer base location and I was in Europe are very different, and I just returned a very high-end positioning, when in fact, high enough to lose a large part of consumers. So now made the appropriate adjustments, but also try to do some This part of consumers to afford the product. "
In addition to targeting customers, she is also gradually changing the design style. "My style is completely European, I was almost completely accepted the European design style. But now I change, such as the recent Emerald to do I would use one or two accessories, designed as if the European style for Emerald can not highlight the value of jade. "
About the future, Amanda said that her dream has always been to do their own jewelry brand, which is not to join her after returning home to do domestic brand designer jewelry because, soon, she will Huaihai Road in Shanghai to open a studio.