2011-06-22

Ready to build pedestrian jewelry theme

"Stones" is the name only in 1996, and formally incorporated in 1997, "Stones," the service mark. Hematoxylin Qing travel extensively, it was heard that he was selling jewelry to shake their heads, "We did not even eat there money to buy rice jewelry?" Hematoxylin Qing changed to say that he is an inspiration to sell the stone.

In this way, "Stones" by selling cheap jewelry made rapid development. 1998 New Year's Day, the first store chose Nanjing as a highly symbolic beginning. Hematoxylin Qing jewelry do not pursue the high price of raw material itself, but the pursuit of diverse, full of changes in the exterior design, and it self into a series of products, each style of jewelry made of different materials can be used to achieve different effects . In fact, this is to meet the majority of young people to pursue changes in consumer psychology.

2009 Mineral Park open Stones hematoxylin is another impressive effort of State, where more than 10,000 around the world collecting pieces of ore collections, among them are treasures. "Stones" This name comes from the "Dream of Red Mansions", hematoxylin mineral garden of the Qing Stones opened up a special "Dream" area, including the introduction of the Twelve Beauties of Jinling, and one made of jade to spend so enlarged version of the "psychic gem." "Tourist shopping in the proportion of our daily lives more and more, usually not very many people love to spend money, but will time out Lvyou buy a lot of things. Stones Mineral Park shopping revenue is the ticket now 10 times the income , is also preparing to build the pedestrian theme jewelry, restaurants, cafes, bars, performances ranging. "hematoxylin Qing confidently said.

Business accounts

Encourage franchisees to open more than 100 square meters of shop

Stones of the initial fee is $ 10,000 deposit of $ 20,000. Open boutiques need 20 million of its own assets that, 30 square meters of floor street independent Pu. Stones to encourage franchisees to open 100 square meters of shops, because 1 +1 is always greater than 2, a 50 square meter shop a month to sell 10 million of goods, a 100 square meter shop can sold three to four million of goods. However, two 50 square-meter shop some more expensive than a rent 100 square meters, a 50 square meter shop requires two salesmen, two each, a total of four. A 100 square meters of shop does not need eight sales, the same two groups of three, six on it. Stones unified national price of the product, to the franchisee's purchase price calculated in accordance with pricing 40% for stores that do not sell the product inventory, "Stones" in a certain time, a certain amount of interest within the given Returns.

Business by

Times

No business model to make money once and for all, first came to the continent by hematoxylin Qing's human wave tactics, and now China is like 20 years ago, Taiwan, rising prices, labor costs have been rising. Enterprise development must transition, before the era is an individual business, we all go to groceries to buy things, now full of Shopping-m all, and then later into the era of sightseeing and shopping, travel shopping in everyday life an increasing proportion of .

Competitive differentiation

You can not so naive as to talk with the Chinese intellectual property rights, where there is no "CopyR ight", we all take for granted that "Copy is Right". In the view of consumers, jewelry products are similar, which requires constant innovation, competitive differentiation.

2011-06-11

Designer Amanda: Advanced Custom jewelry without too much publicity

Advanced Custom jewelry designer Amanda Wang (Wang Xin) talked about his jewelry business there is always a not conceal the excitement. Yanguangsishe in her A & E Jewelry Showroom in the studio, who was wearing a pink jacket with a long blue silk scarf designer for journalists one by one in Shanghai shows her design work. Consistent with the idea of ??dressing her, Amanda's gorgeous jewelry design work, a lot of use of special-shaped diamond and colored diamonds have become the personal characteristics.

"Custom fine jewelry there is a specific customer base, so no large-scale publicity." Amanda said her customers are mostly from the party on the understanding of friends, and circle the word of mouth - how she did not even send business cards. Amanda's A & E Jewelry studio set up soon, the studio has just moved to Hong Xu Road, here is a famous expatriate communities in Shanghai, around the house everywhere, clubs everywhere, Amanda and the studio is just across the street, looking Hongqiao Golf Club .

Studied under talented designer Armani

Become an accessories designer, for Amanda, it is simply "fate."

"I'm not a professional background in the study design." Originally specialized in domestic law after graduating from college, Amanda went to Belgium to study, read anthropology master. Chance that, Amanda, a student in Belgium the diamond family and friends, and a matter of course invited friends from China who "to the house to see."

This look of this Shanghai girl almost decided the fate of his life. "This industry is too beautiful, and I ran to her house every day to see how screening workers, cut diamonds. Is so addictive it!" Sidelines for a while, Amanda decided to learn these techniques. It was also during this initial stage, she came to know the diamond cutting process, did not take long to appreciate already.

The real entry is in recognition of the talented accessories designer Armani Fabrizio Falcinelli. Had the opportunity to look back, Amanda puts it down to "a matter of fact this circle is very small." "I was in a party on the understanding of the Fabrizio Falcinelli. Because I was already the industry has a very strong interest, I was able to talk to him. And he was just hoping to find some Chinese elements into the design. Later, I also to his jewelry store in Florence to visit, there's something very beautiful! "

Fabrizio Falcinelli met soon after, Amanda rare blast of their admiration and enthusiasm for the industry to Falcinelli that "study with a teacher." "I said to him, why do not you teach me drawing it. But unexpectedly, he agreed, so he became my teacher of jewelry design. If you carefully compare, in fact, I can find similarities with his style. "

Amanda design work is one of the first ring. "The above is an arched like a snail shell, below is a diamond-inlaid edge, when the design concept is: the outside world very vast, so the outside world is only a vague idea; and our own world before is the most brilliant piece of edge. "ring name is" Self ", has introduced three colors: rose gold, gold, platinum, actually all sold out after launch. Amanda suddenly fledgling greatly encouraged.

Jewelry industry in Europe, "China" is not a pleasant label. Because the producer of the famous knockoff title, never to scoff at the luxury industry. So for Amanda to think like circles in the European luxury goods designer of China recognized the need for tolerance is evident.

But Amanda lives meet the honored, if Fabrizio Falcinelli collar on her jewelry design of roads, then all the way before the line of her arm is a fashion designer Lakis Gavalas, a considerable position in the Greek fashion designer. From 2006-2009, Lakis Gavalas jewelry brand accessories for nearly 90% of Amanda and her team design. Lakis Gavalas had boarded the Greek version of "Vogue" cover photo on the cover of a designer wear my "L"-shaped necklace, also from Amanda's hands.

Magnificent collection of antique jewelry preferences

Almost every jewelry designer has a "collection of addiction", Amanda is no exception. Sum up their own collection of preferences, Amanda is still out of that word - gorgeous. In her jewelry collection to antique jewelry majority.

"I just received an antique necklace of India, has more than 100 years of history. It is handmade 22K gold necklace, will feel very rough at first sight, in the middle wearing small pieces of agate, agate in red, yellow, green, fit together very artistic. because the process is over 100 years ago; color because of age-old and a bit old, but I like to retain its original appearance, polishing it does not intend to. "

Amanda received the necklace is described as "strange experience." Not long ago, Amanda, a friend from India back to their photos taken in India to pass her, which is a photo of this antique necklace. The jewelry designers at a glance to see this necklace, and fell in love with it, and immediately asked if he could buy. "At that time I was reading a book called" discovery of India ", which has a lot on the Ganges, I am very interested. Interestingly, the name of this necklace is also called 'Ganges'."

Collector contact was removed to India, Amanda the answer is "can not be transferred." Originally, this called "Ganges," the necklace was originally used for the local Indian religious rites, its design is also full of religious connotations. But Amanda did not give up, she was always lobbying the collectors, and to ensure that after the purchase of this necklace will not be used for any commercial activity, no hands, and finally move the collector said. "The collector asked me to write a guarantee to ensure that no commercial activities, not hands, was finally transferred to me."

In addition, like India, this collection of handmade vintage jewelry, jewelry designers, as of course, Amanda's collection of "big" figure - Cartier, Montblanc and other brands of antique jewelry collection is all she could object.

"I have a Cartier ring antique director, is participating in an exhibition I encountered. It is the turn of the hyacinth bud shape, set in a 22K gold ring on top of technology is very good. The reason why Antique Dong said, because the original Cartier ring now in a private museum, but I got the ring is also produced by Cartier. "For Amanda, this ring is also her favorite objects. Amanda said some of her personal collection soon and with her personal designs on display in the studio showroom.

There is misunderstanding the concept of domestic jewelry

Each of the pioneers living in a foreign country are unimaginable homesickness, which is alone in Europe, Amanda is no exception. As a native of Shanghai people, Amanda was the most missed as a child, the morning after the grandmother piece of cake and sweet sticky rice rolls. This is why, after nearly a decade in Europe, lived, Amanda decided to return home, despite giving up the cause in a foreign country to give up some of the young designers.

Amanda back to China met a premature jewelry consumers. "To tell the truth just came back very disappointed. A lot of people to talk about diamond origin, such as Belgian cut is generally considered the best. In fact, cutting technology in three grades, the best is Excellent, followed by the Very Good, The final grade is Good, is based on grade points, can not be used to measure the area. is also a Belgian cut out some small workshop process is not good. But the domestic consumers do not know, some of their selection based on business and take into the blind spot. In fact, some domestic brands of jewelry salesman, itself is not professional. "

It is because of this problem found, Amanda studied under jewelry began to appreciate the training. "I do not want a savior, but at least I had the honor to get to know her friends and customers know to buy quality jewelry. I would have to banks, insurance companies, real estate companies in the VIP do some Training. Most do Some diamond investment seminars, and now more and more people are interested in China, but the real jewels meaning that fewer and fewer people, or is misleading. "

In a way, home is truly a fresh start. While it is still every Christmas orders from Europe, and friends are very efforts help, but on the domestic market to adapt to Amanda gradually changed. "Domestic customer base location and I was in Europe are very different, and I just returned a very high-end positioning, when in fact, high enough to lose a large part of consumers. So now made the appropriate adjustments, but also try to do some This part of consumers to afford the product. "

In addition to targeting customers, she is also gradually changing the design style. "My style is completely European, I was almost completely accepted the European design style. But now I change, such as the recent Emerald to do I would use one or two accessories, designed as if the European style for Emerald can not highlight the value of jade. "

About the future, Amanda said that her dream has always been to do their own jewelry brand, which is not to join her after returning home to do domestic brand designer jewelry because, soon, she will Huaihai Road in Shanghai to open a studio.

What kind of jewelry be considered high

More than 200 pieces, 20 billion yuan, 71.57 kt grade jade, petrified wood cheetah 152.75 kt bracelet, 23.48 kt partial orange pear cut diamond ring deep pink ... ... May 13, Feast of Cartier jewelry in unique high-level flavor of Shanghai 1933 was held in this just like the red Cartier crafted jewelry box building, is showing the history of carrying the changing senior Cartier jewels.

Cartier-site to see the Chief Executive Officer of China, Jane Yavin, dressed in red Evening dress, shining in the piles of flash is still a pack of gentle calm. Perhaps the sake of dealing with all year round and luxury, but simply dressed Yavin is very simple, just some subtle embellishment. Could see that she liked the details of the interview even if it is simple to wear the kind of wear, she will note the details of decoration, a little elegant, no exaggeration, everything is reasonable.

Young couples can afford Cartier wedding ring

(Q: City Express A: Jane Yavin)

Q: It is understood that you have been working in the luxury goods industry for 11 years, these 11 years, you feel some of China's luxury consumers what kind of change?

A: Since 1992, Cartier opened its first tables in China shop, and now has more than 15 years, this 15-year period we have also seen the evolution of luxury consumers, from the beginning recognized only price, brand recognition, Later understand the brand and brand culture and history, and now, consumers began to understand the consumer to enjoy the luxury experience, know how to upgrade their quality in life, will choose their own luxury. I went through this three stages, was very surprised and pleased that the Chinese luxury consumer awareness and learning, very fast, but also toward the positive direction, which is what we do luxury brands are very happy to see.

Q: In recent years, many luxury brands are concerned about China's development. According to statistics, China's consumption of luxury goods also jumped to first place, then Cartier specific to Hangzhou in China, what will develop?

A: the future, the main direction of Cartier in the second and third tier cities to open jewelry store and watch shop, so that consumers closer to work close to Cartier. Hangzhou market is very important, we Jun. Famous Street in Lake opened a flagship store.

Q: Cartier jewelry for how high definition?

A: top of the pyramid can be defined as works of fine jewelry, and to have three conditions, first of all, to have a rare gem; followed by the workshop production of the card to Ya Bali; Finally, the number is usually small, many of which are the world unique, there is no selling. The definition of rare gems have different standards, such as a diamond selected from the 400, and Cartier to buy a professional team, and their working hours Cartier more than 30 years.

Q: At present, in Hangzhou, a growing number of female white-collar workers and married women are about to consider buying a Cartier product, you can recommend specifically for their particular collection of cost-effective and worthwhile product?

A: This wedding ring is the subject of one of the two major promotion, and now many young people getting married have to buy wedding ring, wedding ring Cartier 3 ring series, LOVE series, Diamond series that is engaged single series. Cartier wedding ring is a very reasonable price, it is assigned to 1 carat from 0.2 on both, the young couple can afford. For the wedding ring area where we have been a breakthrough in strengthening the end of this year China will have 35 boutique wedding ring series of supply.

2011-06-05

Girls crowded bus just to buy a big buy back those days, fear not broken through

One is not really understand the brand, just look at the price of the owner of a class of chemicals is often money overseas cargo sweeping the middle class there is no money for a class but love the brand, willing to scrimp and save to buy luxury goods of ordinary office workers

Despite the luxury home market of Xi'an brand still small, old and other defects of goods, but could not prevent some people desire psychology. According to reporters learned of the situation, the luxury goods groups in Xi'an are the following categories of people: just look at the price of the northern people, the big boss in southern Shaanxi, local business owners, some civil servants, there is always money to overseas goods sweep goods the middle class, and no money has loved brand, willing to scrimp and save to buy luxury goods of ordinary office workers. Reporter Luo Yang Su

Who will buy

Southern contractors to buy a lavish 6 Armani pants

"I have a nephew, is the well-being of a labor contractor, to Xi'an to buy Armani pants, every time you buy six, they put these are the same as cabbage." Chen is a computer animation designer, graduated from the Xi'an Academy of Fine Arts her because the school is the "design" and therefore, the luxury brand has always been a topic of her circle of life.

Not only that they are luxury consumers, in Chen's life circle, but also throughout the many "affordable" people, "Once, I borrowed a brother's car and saw a pile after pile seat LV purse, are the real thing, with the wholesale, he previously held a mine in Shanxi, love gambling, playing a mahjong are winning or losing tens of thousands of tens of thousands. "

She also told reporters that a mixed magic and acquaintances, to any shopping mall in Xi'an, a brand of several counters to get the price of any of a half of the amount of goods.

Although only do replacement and overseas purchasing second-hand luxury goods, Cao Xue Xian stability of the structure of the local customer base, so he is now Xi'an, the composition of the luxury consumer groups have this understanding.

"Of course there are people who really like the brand, accounting for one third of the population exposed to, of which civil servants more, XX MC, X oil, have spending power, not the same like with others." Cao Xue told reporters, "If you tell them something the whole region is only 3,000, is limited, they will be very happy to buy, thinking about tomorrow, you can wear with other people is not the same."

In addition to these as "different" and consumption of luxury goods, and the remaining two-thirds in, accounting for more than half of all the money they did not know of the northern coal-owners know or like Chen as the Southern Package foreman.

"In my view, to buy luxury goods in Xi'an, the first is the northern coal owners, they may be simply because this is an international brand, you would certainly be good enough, to show off; second boss of the enterprise Their doomed as they will pick this, they think these brands to match with their identity, not to say them to understand that the brand's core; there is a love of people and know they can afford, But not many such people; there is a people who understand, love, but their economic capacity is not enough, they may save money long before they can buy something. "Dong with this division.

Who will buy

Crowded bus just to buy a big buy back those days, the shelf Chanel

Luxury goods consumption in the population, there are still some people can not understand the luxury "admirer", they prefer to live frugally, but also have to start one, get to go out of the "big-name goods."

"Do you remember not long ago in a hot online news? A pair of husband and wife went to Hong Kong to Shanghai to spend 100 million to buy luxury goods, the couple is not particularly wealthy, nor live in Hong Kong five-star, food is also very general, but to buy things but particularly large, particularly expensive. "Dong said, his side, there are such cases.

"I used to practice in Shaanxi, when a provincial newspaper, a girl, bought a LV bag, but it is crowded bus carrying the day, but this often those days. Later, she spent a lot of money to buy a pair of Chanel shoes, but she was put there, almost no wear, because she was afraid to wear dirty broke, so idle for several months, only worn once at a critical time, but she says she is buying time very happy. "

"Psychological satisfaction", Dong-a word used to explain the above phenomenon, but at the same time, he also believes that both Northern coal-owners had a monthly income of million, or elite, both entrepreneurs, factory owners, or to save money, shopping and instant noodles, crowded bus in the luxury "admirer", hidden in their consumer psychology behind consumer behavior is more worthy of attention.

2011-06-03

World famous tennis brand recommendation

Brand: American tennis brand. The highest market share of the international tennis brand.

Wilson (Virginia wins) is the world's best-selling tennis rackets, the most professional players and amateur players welcome of the brand. Wilson is very rich in its products, including almost all of tennis products, Wilson is also the first metal into the design and manufacture of the racket to the company, Wilson whether in Asia, Europe, North America has a broad market. 14 Grand Slam player Pete Sampras, the early nineties S. Edberg, Sampras called the successors of R. Federer, the Toronto Masters title G. Canas, also from Brazil, shaped like Sampras's Andre Sa, use Wilson rackets, WTA players more numerous, the top ten WTA rankings nearly half of the player names use Wilson rackets, such as the size of the Williams, Davenport, Henin, has retired there was 23 times Grand Slam Graf.Babolat Tennis Racquets

Related Class with racket on the professional sports industry development, PRINCE has been established that he was a leading figure in the industry. In tennis on, PRINCE revolutionary initiative is "OVERSIZE (larger head)" and "LONGBODY (longer shot)." Now, PRINCE has been on the tennis to expand into clothing, shoes, clothing, accessories and more.

PRINCE by sponsoring some of the elite of the movement to achieve the international show. For example (Capriati) Jennifer Capriati, (Rafter) Patrick Rafter and Martina Navratilova. Stars in their Grand Slam success in the people and increase the brand of tennis and PRINCE interest. Until today. PRINCE through sponsorship at all levels of professional tour in tennis still maintain a high appearance rate. Closely with countries with local plans, providing better opportunities for the star.

Now the main product series: Triple Threat (titanium copper series), Force 3 (power of 3 series). Sponsorship of the famous players are: Jennifer Capriati (Capriati), Patrick Rafter (Rafter) and Martina Navratilova (Navratilova), etc.

Prince O3 Tour (Wei Ding Ke and Coria of use)

Prince O3 White (Sharapova used)


BABOLAT France

Babolat (Babolat) from the famous French tennis brand, especially the famous film lines and accessories in particular, popular professional athletes of all ages, all kinds of racket is Babolat racket to racket testing center performance, showing that in the racket Babolat design authority.

Babolat racket models produced few, are very welcomed by the professional players, its the Pure Drive and Pure Control the most representative. Moya, Escude, Corretja, Roddick uses Babolat racket and so on, Chinese star Michael Chang have used Pure Drive.

Babolat AeroPro Drive (Nadal use)

Yonex Japan

Japan's leading sports brands. Badminton and badminton products to dominate the international market. In recent years, tennis rackets, also has a strong offensive. Products: badminton rackets, tennis rackets, sports equipment, club

From: Tokyo, Japan in 1946 established abundance Yoneyama Yoneyama company, the initial production of fishing nets and wood drifting objects. In 1957 the company shifted production of golf, tennis and badminton products. In 1961 the first "Yoneyama" badminton racket come out. Two years later, Yoneyama the company into an international brand badminton products manufacturers. After nearly 60 years, Yonex became a successful multinational company based in Japan. Subsidiaries all over the world, including Britain, Germany, Canada, Taiwan and Hong Kong. Yonex continue to produce high-tech sports equipment, and strive to make each player to play the highest level.

Badminton racket main products are: Titanium Mesh (titanium mesh); Muscle Power series; Isometric Vari-Frame (VF series); square film frame series; Aerodynamic Shape (breaking wind-type series). Badminton racket sponsor many great players (Southeast Asian country's national badminton team almost won); sponsorship of tennis players are: Anna Kournikova (Anna Kournikova); Seles (Monica Seles); Hingis (Martina Hingis); in Oscar (Marcelo Rios) and so on.Prince Tennis Racquets

Yonex RDS 001 (off by special, inclusive classes and Dementieva use)

Volkl Germany

Walker (Volkl) brand of racket and clothing, from Germany's fanatical pursuit of high quality. The spokesperson for the brand owner and the late 80s and early 90s tennis star Boris Becker.

Racket model: volkl v1 classic is Walker (Volkl) the most classic racket, this ball pat face moderate, more balanced focus, flexibility, and shock effect, can prevent tennis elbow, the crowd and broad adaptation. Use it more easily when the chopper hit top spin, and when serving in the shooting down of the Earth's rotation also play more.

Sponsored by the famous players: (Germany) Becker.

Slazenger UK

Britain's aristocratic brand. Founded in 1881, has been movement in the upper class. Such as golf, tennis, polo, cricket, hockey, etc., where special brand of polo for the British royal family, and Slazenger golf is in the 60 to 70 years affected the whole of Europe. In tennis, Wimbledon since 1902 and the common development of four Grand Slam Tennis Club in Wimbledon the most influential, has more than 100 years. As the brand of self-demanding, very strict, as in high demand throughout the centuries by those who loved the brand.

Since 1881, the number of tennis elite, such as: Fred Perry, Martina Navratllova, John McEnroe and Pete Sanpras Slazenger racket with the removal of the Wimbledon crown. Schlesinger (British Leopard) tennis racket used stepTM, TrinityTM, FoamcoreTM such a revolutionary technology that allows users to stay ahead.

Belong to Britain DUNLOP DUNLOP Slazenger and companies. Slazenger Tennis is known to the international tennis, Wimbledon and Australian Open is the designated game ball. Section is well-known tennis racket: Pro braided. Sponsored athletes include: Tim Henman (Tim Henman)

2011-06-01

From tennis to high Erfuxiaose: a desire to participate in the Universiade door

November 10 last year, the Chinese Students Golf Tournament & the 26th World University Games Trials golf items Golf Club in Chongqing Poly end, from the Beijing University of Chemical Xiao Se male athletes stand out in the competition, won the championship. Currently, Xiao Se team training in Beijing, has become a professional player, he is to participate in the Shenzhen University Games as a recent effort to target, and he was expected to attend the upcoming 2011 National Higher Education Ying Dayun Golf Tournament, which is He participated in the Universiade need he is to participate in the crossed a threshold.Babolat Tennis Racquets
Transfer from the Tennis Golf

Golf in the university development, who can get a glimpse at the Xiao Se. Child, Xiao Se in love under the guidance of his father's sports, like table tennis, tennis, etc. Finally, he devotes himself to tennis practice, play pretty good. By chance, the family got a golf driving range, free cards, Xiao Se holding strong curiosity to play with the mind, suddenly fell in love with the sport. Later, in court, this child's game attracted a great trainer of Zhao Yi Yin's attention, in the careful coaching under coach Zhao, Xiao Se based tennis get started quickly.

In the third before Xiao Se practice with both tennis and golf, two tennis players also made the qualification, but studies increasingly tight, cake and eat it no longer, entangled Xiao Se gave up tennis. "Because in golf's professional life will be longer, more suitable for addition that I did the game of golf."

Unfortunately, the Xiao Se golf played well and did not enter the university with the expertise, "admitted to Beijing University of Chemical Technology, actually I still fancy the identity of tennis two players because of enrollment system in time and It does not consider a golf. "Xiao Se happy that there is he is to participate in the now this situation has been improved.Prince Tennis Racquets

Play reading things correct

Admitted to the university, Xiao Se was determined to be an excellent professional golfers, but his chosen path is to finish college, then began his career, so there is a higher cultural level athletes.

To both academic and golf, Xiao Se made great efforts in the field end of the game every time he returned to Beijing that evening, the next time into the classroom. In order for training time, he chose a lot of courses in the evening, after class, 12:00, 13:00 and more rushed to the stadium, they got 6 points, and then went to school at 7 pm on the night of the course. Every day there are classes, he will be in 20:00 to a nearby driving range training. After getting up every morning, Xiao Se physical training should be carried out for a while, and then go to class. Three years, Xiao Se because both exercise and learn little sleep. Training in pain are often brought to harass him, especially when winter comes, the training should be to the south Xiao Se, in order to balance their studies, only facing the cold wind outside, in the iron hit the ground hard the small ball.

This insistence in exchange for a successful, Xiao Se not only passed the University examinations for all courses, some courses also very good results.

Desire to combat doorstep

Xiao Se vision is to become a world-class professional golfers, he hopes to use their own earned money to establish the Foundation, to help those needy students and popularity of golf. He not only long-term goals, but also immediate action.Head Tennis Racquets

As many young players want Xiao Se guidance, training and learning even though he usually is very nervous, but he still took time for young players to perform and counseling. In high school, he had to do PE teaching and research faculty and students to talk about golf.

Now, Xiao Se administered at the Institute of Beijing University of Chemical on the first-year graduate student, he put in more time for golf's professional training. In the national team training camp last year, but did not selected for the Asian Games team so that he is a pity. He had just set up to follow this winter golf team training in Beijing, is currently fighting on behalf of schools to participate in May in Shenzhen Golf Tournament at the National University, "The brand has been a continuous event sessions held on the role of promoting the development of golf in college great, but this time there is another meaning of race, is the selection of the Shenzhen Universiade college golf talent, I am very eager to participate in the Universiade, to represent the students to play well. "

Xiao Se has just said open their career in the mental, physical and technical aspects need to comprehensively improve, he said: "If lucky enough to participate in the Universiade, can be said that fighting at home, but also through the platform to observe the high level players play, and learn from them, which greatly enhance the level of their help, I very much hope to secure this opportunity. "