April 12, from global brand Bata century Europe's largest film studio in the country - held in Guangzhou, the first power of the studio star Bata Moment collection of micro screenplay contest ceremony. Activities, has just invited to honor the first Asian Rainbow Award "as the post" winner - Zhou Yun attended, and served as contest judges. Competition is a star for the national assembly Bata Moment way of micro-film scripts, inviting the whole people will be living in a perfect moment of any film or video submission of graphic material, was selected as the Bata Moment micro-film star material works, there will be chance of being made into a 3-5 minute professional production team of micro films, and in September released at a grand premiere!
Spring and summer events held in conjunction with Bata 2011 new conference, exhibition for Chinese professionals have a special "urban workplace (City Work)", "city Recreation (City Causal)" and "Urban Holiday (City Vacation)" three themes of new products, China to attend the workplace to meet the life needs of different occasions. Dancers wearing Bata shoes live a modern dance interpretation of an impressive, the Bata footwear comfort, elegance, taste and other characteristics of the performance to be realized.
Bata Group President of Asia Pacific Mr. Marcello to come to this event, UNICEF Representative for Children Bata Foundation donated 1,150 pairs of shoes, adhering to the Bata company has been in the care of children and assistance.
keen shoes
Bata Moment, focused professionals
High-paced life in the metropolis, he (she) is parents, children, friends, is subordinate, and also leadership; conversion of multi-role, all the time not to put forward higher requirements for professionals.
Walk in the office, social occasions, family and friends to maintain the image of elegance is never easy. Century from Europe focused global brand Bata professionals demand, a special occasion for them to attend a variety of products, Bata Moment is advocating "cherish every moment in life," because a lot of the perfect moment, constitutes the reason why we To continue to work hard, live well every day meaning.
Bata Moment star collection of micro Screenplay Competition
Micro-Film is a new form of communication, everyone can participate in promoting film-making, 2-5 minute long film, popular and interaction to meet the new economic era, the pursuit of spiritual freedom and interaction that people experience emotional appeal to communicate. Century based on global brand Bata brand appeal, with new media, collaboration famous actress Zhou Yun called, and China National Star together to create Bata Moment micro film.
BATA official website by the public, "Bata family" microblogging, micro-film star column, sharing all the perfect moments in life, and many kinds of vivid moments will be the creation of micro-film script material. July, contest judges Zhou Yun will personally select the best she can move the original script. Finalists will be immediately taken into full swing phase, in September will hold a grand premiere, freshly baked micro-micro-movie star movie column in the exhibition will also more than 300 stores nationwide in the Bata show.
Zhou Yun perfect interpretation of the Bata Moment
She is the biggest names in her husband's virtuous wife, she is the gentle mother of two boys, she is feminine of ordinary people in Zhejiang, taking into account the role so much, made her career is still very sparkling light, she is the new Rainbow Division Award in Asia "Depending on after the" winner - Zhou Yun.
The face of love, her courage and perseverance; the face of the family, she was duty-bound to silently pay; the face of the cause, she fully hard. This smart southern woman, low-key personality, exudes confidence and charming both inside and outside light, she successfully achieved the perfect family and career balance, with her own wisdom to countless perfect moment.
Zhou Yun in her role of each kind of pursuit of life, the perfect interpretation of the Bata Moment. Micro-Star as Bata Moment Screenplay Competition Call the main judges, Zhou Yun will be the perfect moment with her insights on life, the script selected from a number of universal resonance can cause the moving moment to Bata Moment micro-film production to add outstanding example.
Bata2011 spring and summer series, European style, comfortable living advocates promote workplace
"Comfort with style" has been the century of global brands from Europe Bata's brand purpose, in 2011, Bata designer wear from the experience of women and men starting to design the European style is rich in comfort footwear. Product line is divided into three series of "urban workplace (City Work)", "city Recreation (City Causal)" and "Urban Holiday (City Vacation), product design elegant appearance, taking into account the feelings of comfort shoes, brand integration a century traditional hand craftsmanship and modern requirements, making a comfortable and tasteful of Bata products, people calmly accompany each workplace every Bata Moment, walk of life way.
Urban workplace (City Work)
Spring 2011 series of urban workplace a "smooth lines cut, the special texture of the fabric", made a simple but not simple style to meet the workplace dress costumes to attend the needs of different occasions, Keen Boys tennis shoes with the Bata product features while providing a comfortable wearing experience, respond to their busy pace of life.
City Holidays (City Vacation)
Spring City Holiday 2011 product line will be more on the choice of materials, select the "comfortable soft materials, patented ventilation technology", so that the shoes on the back comfortably in the functional nature of man through the city accompanied by the natural relaxing holiday.
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