Beijing May 12 morning, the 64th Cannes Film Festival officially kicked off. Grand opening of the major media coverage, and debut behind the red carpet of stars, the original low-key acting in the major luxury brands are unusually high-profile publicity. For a variety of luxury brands in the News, a time much pressure off the situation of the film festival itself. Seize the opportunities the festival has become essential for the international big-name marketing strategy.Pandora Silver Beads with Gems
Carefully choose the title brand, doing business as cooked
Still follow the old luxury brand marketing has always been: to provide jewelry for the stars and celebrities, clothing and other products, the light shining through the stars and celebrities themselves. It is understood that the Cannes Film Festival is still a co-title sponsor for 4 years Chopin, whether precious Palme d'Or trophy, or Chopin, President and Artistic Director of the United Kaluolinge Rose - Schaefer (Caroline Gruosi-Scheufele) will launch a year for stars of a new series of fine jewelry designed by works, are remarkable.
During the festival there are a "major move" Cannes is the brand's "old friend." Such as the watch brand IWC, as in previous years it is in the Plage Orange Beach choose to organize large party, inviting celebrities to participate. In the Terrazza Martini Hotel, clothing brand Kenzo KENZO guests celebrating its mission, and their peers Jie Luo Geer Jean Paul (Jean Paul Gaultier) also decided to hold a beach in the Carlton charity called RED party.Decorative Safety Chains
Chinese star favored, the Chinese elite are red
The Chinese market has been valued Cartier, co-natural to focus on the Chinese star who, Cartier shop closed for the Chinese actress Fan Bingbing news for its selection of jewelry, spread throughout the online media. The Montblanc, Armani, and count this brand to be outdone, the Chinese actress Li Bing Bing provide a value of one thousand million of clothing and jewelry have followed the news, the brand by "double ice blooming" of the topic , then by the consumer's attention.
While celebrity endorsements in marketing time-saving work, but the more astute marketing strategy chess is everywhere. The festival is another highlight of the French luxury brand has been low-key Grand Mercure MATZO PARIS Paris, a high-profile appearances in the evening of May 18 together with the film director Luc Besson Law held a special reception in the film. Not only invited all members of the delegation of the Chinese exhibitors, but also invited Chinese celebrities in the French participants, shows that their deliberate, not only in the wine.
Very biggest names Chanel, Dior sword easy road
Palme d'Or who gets inconclusive, but in addition to films, the brand is already among the Running out of somewhere, someone said that the ultimate winner in the Cannes Film Festival is Chanel CHANEL. Kristin Scott Thomas, the jury members (Kristin Scott Thomas) is pregnant, although the body is about to give birth to her third child, it is still a jewelry chiffon Chanel jacket; presided over the opening ceremony of the Oryx Ya the spokesperson, the "French sweetheart" reputation of Virginia Nila duo Yan (Virginie Ledoyen) has the lace Chanel dress fashion. The Dior DIOR and more recently the news broke Cannes stores stolen, lost $ 840,000 worth of luxury, this incident also seize the opportunity to brand and fried red one.Gold Murano Glass Beads
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