Maintain than a huge amount of leather products, traditional shoe repair temporary mobility stalls offer conservation products and technology can not meet the requirements of large consumer groups need greater degree of specialization, more grades, and the image of unity and network sound services. Professional leather care of this emerging service industry came into being.
2003, is a small beauty salon owner Xiaoxia study in Beijing, while looking for opportunities to open stores. Once, she accidentally broke a beloved discount teva shoes rub a small piece of leather that he'd lived in the junction area shoe repair stalls were put up, but can only do such as adding palm, with the like-for roughing, to the complementary color that Fine living to die.
A new boots, full cost 50.
Back on the road, she thought, many people must have the same needs as their own, but suffer from never quite fit, fair price professional site Bale. Why they do not open a shoeshine? Smell business opportunities Xiaoxia race on the decision, did not expect this test, and have actually tested out of tricks to switch to start the shoes beauticians, this seemingly ordinary ordinary thin, plowing into the rich land.
TIPS1
Pitch are all compared to the convenience store, close combat intense competition to the water shops, laundries, shoeshine greater market potential, low start-up capital and operating costs, nor the beauty special risk of accident, based on existing security another profit space. Another less affected by the economic cycle, will not be luxury consumption of the "knee-jerk reaction." Even a bad economy, people tend to regain their thrift, shoes care needs of maintenance does not fall but rise. Regarded as a relatively stable industry.
Xiaoxia and two staff participated in the brand with a week-long professional training, familiar with the industry knowledge and skills. After another two weeks non-stop site, May 2005, after the shoeshine Xiaoxia will open at the. However, fewer people wear shoes in summer, is the industry off-season, Xiaoxia store business is not booming. This is not the most difficult, Xiaoxia 3 people who are halfway decent, listening training is cursory view of the rough, superficial, theoretical knowledge is taught a lot, but when it comes to practical problems encountered only on paper. Tend to level with the angle of heel less than ideal, leather cleaning cloth will appear with a string of color, very good leather shoes in order to highlight its facade and the pores of thin coatings, on the contrary, after the oil does not seem polished high ... ... from time to time these issues will come out the same as the stumbling block.
Guests are sometimes used tricky repair shoes, Xiaoxia often are asked to come up with their own shoes surgeon, the first simulation exercise a little longer on the ground as possible. Sometimes the requirements for the successful completion of the guests, she took the shoes and looked for the master pointing, looking at people is done, then go back to study mode again. After each closing, Xiaoxia always holding his shoes to practice a variety of machine handling, but also attended a leather care professional training courses. Six months later, hard work, she finally succeeded in its transformation into a very professional beauticians the leather.
TIPS2
Shoeshine's good for business license. Specialized machinery and equipment at 2 million, the purchase wipe pots, buy some leather care and polish appliances, polishing agents and waxing supplies with expected no more than 1.5 million. Initial fee is generally a one-time payment of 1 million to 2 million, after the enjoyment of material available within the system with services.
If they have skills, you can also choose their own business. Stores can be 15 to 30 square meters. Simple decoration, the purchase of a number of comfortable single sofa waiting for guests to rest, but too luxurious to be prohibitive. 2 to 5 million plus working capital, start up costs no more than 10 million.
Xiaoxia shop area of ??13 square meters, however, but the location is better, to open in a Class A office space in the staff restaurant at the entrance, people coming and going every day more than 3,000 people, they came to this relatively new shop, the general will come to find out. Xiaoxia to learn to use the knowledge and their own feelings and customers to communicate. Leather conservation is a science, as maintenance of skin, like sub-cortex to the election to nursing. First, to fully clean the surface dirt, then rub the oil conservation and maintenance, and finally polished shoe polish to brighten. Usually can not do at home so often detailed professional, and the result was a thick leather wrapped oil can not breathe, it seems there is no gray spirit. Conservation methods together with the right to re-shape, correct, can extend the life of leather. And easily hundreds of thousands or even million bags compared to shoes, dozens of dollars in maintenance costs can also be accepted. In this way, Xiaoxia the business will slowly flourish. Customer care and after doing a teva kids shoes feels good, but also brought bags, leather to care, then that car seat, leather sofas, etc., scope of business grows ever wider.
In order to store the environment more comfortable and warm, Xiaoxia at checkout installed a shoe bottom, to the shoes to the restaurant guests stay here and prepare a different size slippers, with the addition of CD drive for books, newspapers and waiting for the guests of leisure to relax or chat with guests leather foot care knowledge and popular trends. Business is gradually on the right track, Xiaoxia began to seek business development and growth. She did not busy opening new branches, is not strong for most of the strength of the individual business concerned, too many branches in the early days means more management issues and all aspects of fixed costs increase. She decided, based on their own booming business entity, this shop to build business channels and opportunities, looking for more opportunities for customer service organizations, such as the hotel's regular maintenance of leather sofas and more. Into the attack, retreat and defend, would be a good way to wealth accumulation.
TIPS3
Shoeshine successful first step is site selection. General high quality office space is preferred. This staff-intensive and stable, business needs strong, keep them coming back is high. Residential area of ??large-scale comprehensive supermarket is also a good choice. Shoeshine are labor-intensive industries, labor costs closely related to the input-output ratio. If you rent a lot of money, position and mainly rely on profit margins, lack of technical content of teva shoes sale Shine as a selling point, you need to hire many workers to cope with, the business once the landslide, the staffing is relatively rigid, thin profit margins to unsustainable, speed many of the street is "one dollar shoe" store does not go on supporting the reasons. To provide comprehensive, detailed, high quality service orientation, is the modern leather care industry development direction.
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